Nobody taught me how to run my company. I was not trained, nor did any Public Relations book or management book tell me how to do it. I just sort of worked it out - how to do work that people would pay for, and how to hire people that would do the work well. When I started hiring people, I made it relatively clear what I expected, and made sure they could do the thing before they joined. I have people that have worked for me for seven years, and I would absolutely describe them as “loyal.”